MEAGAN GOOD MAKES DIRECTORAL DEBUT IN FILM INSPIRIED BY HER INNER CIRCLE

As we watch Kamala Harris shatter the glass
ceiling, I have no doubt that one of the first calls she made after receiving
the VP nod was to her crew! Our best friends, our sisters, our ride or dies –
they have our backs and we have theirs. We go through good times together, bad
times together and wild times together – creating lifelong memories along the
way. One of the most treasured assets we have is our friend group.

It has been a tumultuous four years under the
previous administration and the bonds that have been created within our
community are incredible, especially the mobilization of Black women. From
Stacy Abrams to Keisha Lance-Bottoms to Tamika Mallory, Black women supporting
Black women is one of the most beautiful things to witness. We pick each other
up, dust each other off and sprinkle a little Black girl magic as we readjust
crowns!

As one of the most undervalued groups of people
in this nation, Black women rely heavily on each other to navigate their daily
lives. The older we get, the more we realize how truly valuable these
friendships are. Yet, those experiences, those relationships have been missing
from the screen for so long. It’s as if the only relationships that exist
between Black women are ones of competition and/or mentor-mentee. It’s been a
void in the showcasing of the very relationships that drive our
everyday life.

When Tamara Bass wrote IF NOT NOW, WHEN? and presented it as a project that could mark
Krazy Actress Productions’ first feature film, she and Megan Good knew that they
were putting into the world, not only the type of movie that shaped us, but the
type that represented the films they wanted to contribute to the community.

“Coming together, we discussed how we witnessed
a void in the slice of life films that happen to showcase people of
color. Particularly women of color. We knew that we were represented
recently in the comedy genre and had played second fiddle to men for
years. But, having our stories be front and center in a heartfelt
drama, hadn’t been seen since WAITING TO
EXHALE
. And we were due. Women are consumers too! Hence the voyage of IF NOT NOW, WHEN? was born,” says Good.

For Good and Bass, this film represents more
than just a chance for Black actresses to play lead roles, side by side; it
represents a shift in storytelling. “If we can break through the barriers
of only being seen in a particular light, we have the ability to
change the way our stories are told. And while we understood this journey was
filled with lofty ambitions, we knew that we possessed the skills,
determination and drive to make that goal a reality. The end result is a film
filled with a lot of love, heart and a love letter to our sisterhood,” says the
duo.

IF NOT
NOW, WHEN?
is a project that truly
depicts the heart and soul of a beautiful friendship journey and is definitely
worth watching. Check it out now on demand.


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